Frontier Gratings
ROLE
Lead Graphic Designer
AGENCY
Vinyl Marketing
SCOPE
Identity, Web
THE BRIEF
Frontier Gratings is the only U.S. manufacturer producing both welded and riveted steel bridge grid decking, supplying dependable, custom-engineered solutions for critical infrastructure projects.
Frontier Gratings needed a refreshed visual identity that reinforced their legacy of strength, reliability, and American craftsmanship, positioning them as a trusted backbone of critical infrastructure known for precision, performance, and products built to last.
THE APPROACH
The visual language became an extension of the engineering itself: clean lines, industrial precision, and a restrained palette that lets the craftsmanship speak for itself rather than compete with it. I directed that system from concept through execution.
THE WORK
I developed a visual identity built on strength and precision, reflecting Frontier’s position as the only U.S. manufacturer of both welded and riveted steel bridge grid decking. The system was designed to read as durable and well-crafted at a glance, reinforcing Frontier’s reputation as a trusted infrastructure partner. It also had to stay consistent across technical and industrial applications, from spec sheets to project materials.
