Frontier Gratings needed a refreshed visual identity that would reinforce their legacy of strength, reliability, and American craftsmanship. As the only U.S. manufacturer producing both welded and riveted steel bridge grid decking, they wanted to highlight their unmatched durability and ability to deliver dependable, custom-engineered solutions. The goal was to position the brand as a trusted backbone of critical infrastructure, known for precision, performance, and products that stand the test of time.